Apple's new iPad ads: No Samsung jokes (well, maybe one)

Apple's new iPad ads: No Samsung jokes (well, maybe one)

 

Nothing shallow here.

(Credit: Apple Screenshot by Chris Matyszczyk/CNET) If you're sitting at Apple HQ, you must be very aware of Samsung.
There must be such a temptation to offer a public swat or two at the fly that has cleverly positioned itself as the challenger to your own emotional supremacy.
Yet, with two new iPad ads that Apple has just released, Cupertino is stoically continuing to pretend that its tablet exists in a world all of its own.
Here, to vaguely jazzy music, we see words flash across the screen at lightning speeds. Not one of these words is "patent," "lawsuit" or "rip-off."

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